Happy April Fool’s Day!!!
Thank you for being a great sport! We’ll shout you a beer next time!
In the meantime if we can help you save water through our smart metering, leak detection and consultancy services, do not hesitate to get in touch with us.
Thank you to all who played along with our little light hearted joke. Thank you too for all your comments.
Apart from the "Nice", "Funny", we thought we'd share a few additional ones with you.
"Great picture and very funny initiative."
"Our company has a NO beer policy! And a no spam policy, I am now forced to confiscate all your beer and donate to charity (me)."
"Toller Aprilscherz" [Brilliant April Fool's joke]
"Where do we sign up :)"
"Novel, I LIKE IT"
"One of your best mate!"
"Just closed out a leak running @ 11 l/s that’s 950,400 litres per day. You will need to send a tanker. Do we get a preference to brand of beer?"
"We are saving a minimum of : 1200kL/week. Happy to accept the beer by refrigerated container, please call to confirm delivery location, the gate will be open."
"Didn’t even think of April Fools day you guys obviously have toooooooooooooooooooooooooooo much time on your hands! Keep the laughs rolling where we would be in the worild without a sense of humour!!!! Definitely take you up on the offer of a beer when in Sydney next!"
"Amazing. A German with a sense of humour. I actually laughed! Well done."
Thanks for the laughs everyone :)
WaterGroup would like to thank MediaNet for a special mention of their April Fool's Day media release in their article. The article brilliantly captures the key points to keep in mind while implementing radical marketing strategies.
"Did you, for instance, see the one from Australia’s WaterGroup offering a radically different incentive to fix water leaks: “One litre of beer for every litre of water saved – for today only!” Not a hard one to swallow many would say!
This was an example of a brew of both levity and some serious messages. It’s a calculated call that might not always work, but WaterGroup got their punchline in early, and gave a link that wished everyone a Happy April Fools’ Day."
Read the full article here: http://medianet.com.au/knowledge-centre/media-relations/april-fools-day-some-days-are-meant-for-joking.aspx#.VwHF3_l96Um
